SearchingForAToy.com is part of the SearchingFor® network of SoftEx Interactive, Inc. SoftEx Interactive builds, services, & operates some of the foremost and diversified businesses in segments being transformed by the internet.

The mission of SoftEx is to channel the power of the interactive community by providing people all over the world with access to the web sites in the "SearchingFor®" network that are not only economically productive, but also offer unprecedented access to social networking.